How to Boost Customer Engagement in The App with a Proper Strategy

There are a lot of effective options — you can pick one that matches your business goals.

Some metrics you can use to evaluate the rate of customer engagement

•‎ The number of users who regularly use your application (Active users) •‎ The proportion of new customers who return to the app (Customer retention rate)

•‎ How much time users spend in the application (Session duration) •‎ What users consume in the application (Screen flow) •‎ How much each customer will generate in cash during the entire period of using the app/product (Customer lifetime value)

Which customer engagement strategy to choose to improve those metrics?

A simple answer is that you could try content marketing. According to the Content Marketing Institute, content marketing generates 3 times more leads than any other online ads.

What is content marketing?

It’s a regular publication of content that is both useful and relevant to end users. It pays off in a long term expectation as more substantial as stronger grows users loyalty to your brand.

Three pillars of effective content marketing

Choose proper media strategy that is suitable for the app audience, make an actionable content plan and non-stop analyse users statistics to make sure you are going in the right direction.

How to boost customer engagement in the app even more

Stories is a complex content tool that allows you to build engaging communication with users. You can use images, text messages, interactive widgets and simple games to increase users' interest in your brand.