Improving conversion rate on these stages will boost your sales.
How do people usually learn about your app? Is it totally organic or paid traffic?
How to improve conversion rate on this stage
• optimize search results in app stores; • promote by creating a community in social nets; • give some relevant adverts.
The user decides whether your product/service can be trusted by reading/watching reviews of other people.
How to improve conversion rate on this stage
• work with negative reviews; • collect as much feedback as you can, make it easier for users to share their opinion; • publish info about your app in the public media.
It’s a first acquaintance between the user and your service. The process itself should be simple and as smooth as possible or you’ll risk losing a client.
How to improve conversion rate on this stage
• remove all obstacles in the way to the marketing goal; • debug UI/UX; • propose a discount to new customers.
Creation of positive interaction with users to push them to open your app over and over again.
How to improve conversion rate on this stage
• increase the value of the application for client; • build trustworthy communication with users; • provide even more opportunities for feedback; • constantly improve the quality of service.
Keep it in mind: the cost of acquiring a new customer is many times higher than encouraging a repeat purchase from a current customer.
How to improve conversion rate on this stage
• initiate loyalty programs; • send reasonable amount of push notifications and mailings as a kind remind about your app; • keep app content up to date.
Constantly develop new features in your app and collect feedback so you can understand, is it worth to make new elements or solutions permanent. People like to experience something new and share their opinions, just let them do it!