Ultimate guide to A/B testing & How you can use for your advantage

What is a/b testing?

A/B testing or split testing is known as a marketing test where the marketer divides the brand’s audience to test various campaign versions and see which one works best.

How can you start your own A/B testing framework?

1. Gather the data

Start with high-traffic regions of your website is best. Look for pages with high drop-off rates or poor conversion rates that may be improved.

2. Create hypothesis

Once you've decided on a goal, you can start brainstorming A/B testing concepts and hypotheses about why you think they'll outperform the present version.

Other steps in developing your a/b testing framework...

...you can find them our article. Just click the button below to read it!